Sprint teams with Amobee for targeted mobile ad platform
Sprint Nextel (NYSE:S) is partnering with Amobee to launch Pinsight Media+, a new mobile advertising platform enabling brands to roll out campaigns targeted to subscribers' preferences and behaviors.
Pinsight Media+ connects marketers and third-party publishers with mobile advertising networks including Jumptap and RedMas. Sprint's 56 million subscribers can select whether they wish to share anonymous information about their location and the ways they use their mobile device--customers who opt in to Pinsight Media+ targeting will see usage-based ads delivered according to their personal interests across operator-owned properties like the Sprint Web on-deck portal and Sprint Zone account management app, as well as third-party properties. MediaPost News notes advertiser costs will increase in relation to the level of user targeting.
Sprint subscribers can sign up to participate in the program via the carrier's My Choices site or by phone. Customers who decline to share anonymous data will continue to see non-targeted ads online and in ad-supported apps and content.
Amobee offers mobile advertising services supporting a variety of operating systems and devices. Partners include Google (NASDAQ:GOOG), eBay, Mozilla, Skype, Zynga (NASDAQ:ZNGA) and Nokia (NYSE:NOK). In March 2012, Singapore Telecommunications Ltd. purchased the U.S.-based firm for $321 million.
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