Sprint TV app for iPhone touts free live, on-demand programming

Tools

Sprint Nextel (NYSE:S) unveiled its Sprint TV app for Apple's (NASDAQ:AAPL) iPhone, enabling subscribers to view live and video-on-demand programming from a host of network and cable broadcasters. Available for download via Apple's App Store, the app--powered by mobile broadcasting solutions provider MobiTV--is free for download, and use is included in customer plans with unlimited data.

Sprint TV

Sprint TV Xtra adds MTV, Nickelodeon, Comedy Central and others to the free package.

Beyond the basic Sprint TV package, which offers free live news and sports from networks including ABC, CBS, NBC, ESPN and the Disney Channel, subscribers may also opt for three premium options: Sprint TV Xtra (which for $9.99 per month adds Fox News, MTV, Nickelodeon, Comedy Central and ABC Family to the free package), Sprint TV en Vivo (which for $7.99 a month adds Univision, Telemundo, ESPN Deportes, Cine Mexicano and Azteca America) and Playground TV (which for $4.99 per month adds PBS Kids, Sesame Street, BabyFirst TV, Discovery for Families and Pocoyo).

Sprint began selling the iPhone in mid-October of 2011. The iPhone is considered critical to Sprint's turnaround, particularly in attracting and maintaining postpaid customers. Sprint added 1.8 million iPhones in the fourth quarter, and said that around 40 percent of those, or 720,000, were new customers. 

For more:
- read this Sprint Community blog entry

Related articles:
Sprint's Adib: Preloading apps isn't the answer
Sprint introduces Place Your Ad mobile app promotion service
Sprint unveils mobile web apps storefront, wallet solution 
Sprint launches TeleNav GPS Navigator 7.1 for Android 
Sprint teams with McAfee for mobile data security solutions