Study: European users trump U.S. on Android app downloads
Although the U.S. market leads the globe in total application downloads to devices running Google's (NASDAQ:GOOG) Android mobile operating system, Western European consumers far exceed their American counterparts on a downloads-per-user basis according to new data issued by Research2Guidance.
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Android device users in Sweden download more than 5.0 applications per month, more than any other nation, Research2Guidance reports--by comparison, Android owners in the U.S. install fewer than 2.5 apps every 30 days. Eight other international markets also lead the U.S. in monthly Android app downloads, including the Netherlands, Germany, Switzerland, Spain, South Korea, Portugal, the U.K. and Italy.
In terms of overall Android Market app download volumes, the U.S. accounts for more than 50 percent, corresponding to close to 3.5 billion installs to date. South Korea is a distant second with 9 percent, trailed by the U.K., Germany and France. Research2Guidance adds that the average user in major Android markets installs two or three apps each month; consumers in Russia, Japan and China rank among the most passive app downloaders.
Android powers 52.5 percent of all smartphones sold worldwide during the third quarter of 2011, more than doubling its global market share over a year ago, according to data issued earlier this week by research firm Gartner. Sales of Android smartphones topped 60 million, more than tripling sales of Symbian-based products at 19.5 million (translating to a market share of 16.9 percent, down from 36.3 percent a year ago). Apple's (NASDAQ:AAPL) iPhone follows with sales of 17.3 million, up from 13.5 million a year ago; its global market share nevertheless dipped to 15.0 percent from 16.6 percent in the third quarter of 2010.
- read this Research2Guidance blog entry
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