Study: Most mobile games are played when users are at home
Although mobile games and devices are designed to offer consumers on-the-go entertainment experiences, close to half of all sessions occur when users are at home, according to a new survey conducted by casual games service Miniclip and monetization platform MoPub.
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Forty-four percent of survey respondents said they usually play mobile games when they are at home, "just hanging out." Twenty-two percent turn to mobile titles when they are "waiting for something," 21 percent play when they are on a trip or traveling and 13 percent play when they are at a restaurant.
Gender plays a significant role in the types of mobile game categories users favor, Miniclip and MoPub report. Males account for 73 percent of action gamers and 69 percent of sports gamers, while women represent 70 percent of puzzle gamers. The study also indicates that action and sports titles are most popular with gamers between the ages of 13 and 17, while puzzle games attract and retain older audiences.
Mobile games are also helping parents keep their kids entertained. Thirty-four percent of parents said they play mobile titles directly with their children, 26 percent allow their kids to play games while traveling and 42 percent allow them to play mobile titles in restaurants.
More than 1,600 Miniclip users participated in the survey. Thirty-seven percent said they downloaded a particular game because they saw it featured on Apple's (NASDAQ:AAPL) App Store or the Google (NASDAQ:GOOG) Play marketplace, 16 percent said they already had other apps from the same company and 15 percent saw it on the Miniclip site.
- read this Inside Mobile Apps article
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