Study: One-fifth of new iPhone buyers switching from Android


Twenty percent of new iPhone customers during the past year switched to Apple's (NASDAQ:AAPL) iOS from a smartphone running Google's (NASDAQ:GOOG) Android, according to new data released by Consumer Intelligence Research Partners.

Only 7 percent of consumers who purchased a phone manufactured by Android market leader Samsung Electronics previously owned an iPhone. Among subscribers who switched brands, Apple took three times as many from Samsung (33 percent) as Samsung stole from Apple (11 percent).

Forty-two percent of iPhone buyers between July 2012 and June 2013 upgraded from an older version of the Apple smartphone, Consumer Intelligence Research Partners states. Nine percent jumped to iOS from BlackBerry (NASDAQ:BBRY), and 26 percent switched from a feature phone.

Forty-three percent of Samsung buyers had previously owned an Android phone, although not necessarily a Samsung model. Thirty-seven percent upgraded from feature phones, and 6 percent migrated from BlackBerry.

Forty-five percent of iPhone buyers during the survey period were between the ages of 25 and 34 years old, while 24 percent were between 18 and 24. Samsung captured 42 percent of smartphone buyers between 25 and 34, with 18-to-24-year-olds making up 22 percent of customers. iPhone buyers also exhibited higher annual incomes and levels of education.

Android dominated the smartphone landscape with second-quarter 2013 sales of 178 million units, up from 98.6 million a year ago, according to Gartner data issued last week. Apple sold 32 million iPhones between April 1 and June 30, increasing from 29 million in the year-earlier period. Total smartphone sales reached 225 million units, up 46.5 percent from a year ago and eclipsing feature phone sales for the first time.

For more:
- read this Fortune article

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