Study: Two-thirds of iPhone users consume mobile video
Sixty-four percent of Apple (NASDAQ:AAPL) iPhone owners now view mobile video content on the device, compared to 32 percent of consumers across rival smartphone operating systems, according to a new consumer survey published by research firm Futuresource Consulting.
Futuresource notes that Google (NASDAQ:GOOG)-owned video site YouTube is now the third most visited mobile site in the U.S., France and Germany, behind only Facebook and Google itself--in the U.K, YouTube slips to fourth behind the BBC. The study adds that user-generated content accounted for the majority of video watched via mobile devices, although consumers are also screening movie clips, trailers and music videos.
Mobile subscribers worldwide now generate more than 200 million views each day, up from 100 million in mid-2010. Earlier this month, YouTube said it is meeting with a number of mobile operators to reduce the impact of increasing video traffic across wireless networks. YouTube Mobile lead product manager Andrey Doronichev told Bloomberg the company is also in discussions with handset manufacturers to identify solutions to optimize the flow of data over mobile networks.
Sixty-five percent of smartphone owners in the U.S., U.K., France and Germany regularly play games on their phones, Futuresource notes. In addition, iPhone owners download the most games, with one in three also making in-app purchases like virtual goods and additional game levels. Only one in 10 Android and BlackBerry users make in-app purchases.
Futuresource adds that the non-transferable nature of mobile apps is translating to consumer loyalty for specific operating systems. The iPhone leads on brand loyalty, with 54 percent of respondents intending to commit to Apple in order to continue using the iOS apps they've come to depend on.
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