Tablets to fuel growth in European smart connected device market, says IDC
The smart connected device market surged 9.7 percent in Europe last year, fueled by strong demand for tablets, particularly around the holidays, according to the latest IDC stats.
The research firm expects the European smart device market to increase at a more modest 5.1 percent this year. An exception to this trend is tablets, which are forecast to increase 17.6 percent in 2014, with continued double-digit growth over the next three years.
"The accelerated adoption of tablets is having a significant impact on the way consumers and businesses use and consider their computing devices. The frontiers between private and professional are blurring and new form factors are supporting increasing versatility, opening new usage scenarios and new growth opportunities for the industry," says Chrystelle Labesque, research manager for IDC EMEA personal computing.
Apple maintained its strong position in the tablet market with nearly 15 million units shipped in Western Europe in 2013, followed by Samsung with 10.2 million units.
In the smartphone market, Samsung continued to lead in Western Europe, followed by Apple and Sony, with those top three making up more than 70 percent of the market last year.
On the PC side, HP maintained its leadership position in Europe, while second place Lenovo continued to be the fastest growing player in 2013, followed by Acer, Dell and Apple in the top five ranking on an annual basis.
The PC market continued to struggle in Europe, contracting 2.4 percent in the fourth quarter, while the commercial segment grew 3.5 percent, fueled by renewals in the enterprise segment. IDC expects the PC market to benefit from a softer contraction in the consumer segment and sustained business shipments, driven by ongoing refreshes and overall client infrastructure investment this year.
- see the IDC release
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