Tablets to replace notebooks as dominant mobile PC this year, says NPD
Tablets will begin to replace notebooks as the dominant mobile PC form factor this year, predicted NPD DisplaySearch.
The mobile PC market is expected to increase from 368 million units shipped last year to 763 million by 2017, fueled by touch-enabled tablets and notebooks.
"Windows 8 has had a limited impact on driving touch adoption in notebook PCs, due to a lack of applications needing touch and the high cost of touch on notebook PCs," said Richard Shim, senior analyst with NPD DisplaySearch.
"Form factors aimed at differentiation from standard clamshell notebooks will help to drive consumer adoption of touch-enabled notebook PCs, starting in the second half of 2013," Shim added.
NPD predicts that tablet shipments will increase 67 percent year-over-year, reaching 579 million units by 2017, up from 257 million units this year. White box tablets accounted for one-third of tablet shipments in 2012 and will stay at that level for the next several years, the research firm said.
"The rapid rise and establishment of white box tablet PCs (tablets made by small local brands, mainly in China) is putting pressure on traditional notebook PCs. These low-cost tablets are reaching further into emerging regions where notebook PC penetration rates have remained low, resulting in cannibalization by tablet PCs," said Shim.
At the same time, notebook shipments are expected to decline 10 percent over the next four years, from 203 million in 2013 to 183 million in 2017.
NPD expects shipments of notebooks with touch capabilities to increase 48 percent year-over-year in 2014. Touch will be used mainly in ultra-slim PCs, which include Intel-enabled (NASDAQ: INTC) Ultrabooks, Apple's (NASDAQ: AAPL) MacBook Air, and other slim notebooks.
- see the NPD DisplaySearch release