Tapjoy's PopcornflixGOLD gives Android users free movies (after they engage with ads)

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Mobile advertising company Tapjoy announced the release of the PopcornflixGOLD Android app, which the company said will allow users to watch "feature length movies with big stars"--as long as they engage with some in-app advertising first.

Tapjoy said the new app, available today, is the "first-ever free-to-use, feature length film content app." The PopcornflixGOLD app offers around 400 movies from Screen Media Ventures, an independent motion picture distributor that operates the Popcornflix service, which currently counts 3-4 million viewers per month. Tapjoy explained that the company's new PopcornflixGOLD app allows users to watch Screen Media Ventures movies via Tapjoy's Mobile Value Exchange model. The model "allows users to select personalized advertisements with which to engage for virtual rewards or premium content," Tapjoy said.

In response to questions from FierceMobileContent, Gary Delfiner, president of Screen Media Digital, explained that PopcornflixGOLD users will be able to complete various tasks--like watching a movie trailer--to earn "FlixPoints." Users can then spend those FlixPoints on movies available in the PopcornflixGOLD app. Different movies will cost different amounts of points. "Films on PopcornflixGOLD feature work from some of Hollywood's most popular actors, including Brad Pitt, Kristen Stewart, Naomi Watts, Meryl Streep, Ryan Reynolds, Alec Baldwin and many more," Tapjoy said. "Each month PopcornflixGOLD will add an additional 30-40 movies."

Delfiner said the companies will launch the app first on Android to see how it performs, then "expanding it everywhere we can" if the app is successful.

The PopcornflixGOLD app was built by Curious Brain, which was founded in 2009 and creates apps for companies and entrepreneurs.

Tapjoy first announced plans to partner with Screen Media Ventures in July 2012.

Tapjoy said the PopcornflixGOLD app draws from the popularity of free-to-play mobile games, where users are able to download the game for free but them must either view advertisements or make in-app purchases to advance through the game.

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