Target rolls mobile coupons into Apple's Passbook for iOS 6
Big-box retailer Target will extend its mobile coupon service to Apple's (NASDAQ:AAPL) Passbook, the new iOS 6 application that collects users' movie tickets, transit passes, retailer loyalty cards and related documents.
iPhone and iPod touch users may now connect the free Target app to Passbook to store and access in-store discounts. To redeem a Target coupon, shoppers open Passbook, select an offer and scan their device screen at checkout. The updated Target for iOS 5.5.1 also features new search options that filter products according to price, color, in-store/online availability, Daily Deals ratings and reviews and a revamped UI to accommodate the new iPhone 5's expanded screen size.
In addition to its mobile coupon efforts, Target also offers Shopkick's location-based mobile rewards program across all of its U.S. retail locations. Shopkick offers rewards points called "kicks" to smartphone users who enter traditional brick-and-mortar stores, scan consumer goods and make purchases. Consumers can redeem kicks to claim prizes like gift cards, movie tickets, Facebook Credits and iTunes downloads, and sign up for in-store discounts.
Target also will join retail chains including Walmart, Best Buy, Sears, 7-Eleven and CVS Pharmacy as part of the fledgling Merchant Customer Exchange, which is currently developing a mobile application supporting smartphone-enabled purchases across all participating merchants, as well as consumer offers, promotions and retail programs. The chains announced MCX last month but have so far divulged few details on the initiative.
Target is the latest brand to integrate with Passbook, which formally launched this week in conjunction with iOS 6. American Airlines and United Airlines will update their digital ticket systems to enable Passbook check-ins, and Fandango will allow moviegoers to add digital tickets to the virtual wallet. Major League Baseball, Walgreens, Ticketmaster and Live Nation have also pledged Passbook support.
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