Time Inc./Apple deal yields free iPad magazines for print subscribers
Time Inc., the nation's largest magazine publisher, has reached an agreement with Apple (NASDAQ:AAPL) to offer its iPad editions for free to print subscribers. The Wall Street Journal reports that beginning today, iPad app editions of Sports Illustrated, Time and Fortune will authenticate print subscribers, giving them free access to digital content--Time's People magazine already offered such an arrangement, but other publications demanded print subscribers pay separately for the iPad version.
The Time/Apple deal indicates relations between the computing giant and its publisher partners may be improving. Publishers have expressed serious reservations over the terms of Apple's subscription platform for all content-based applications in its App Store storefront, which gives Apple 30 percent of subscription revenues as well as ownership of consumer data like names and email addresses. Few publishers have consented to the arrangement, meaning they must instead sell iPad editions one issue at a time--a major stumbling block for companies like Time Inc., which publishes most titles weekly.
- read this Wall Street Journal article
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