Time Warner adds on-demand movies, TV to iOS streaming app

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Time Warner Cable is rolling out an updated version of its TWC TV streaming video application for Apple's (NASDAQ:AAPL) iOS, adding support for on-demand movies and television programming.

Time Warner is adding more than 4,000 feature films and TV shows from close to 100 different content providers, including NBC Universal and Fox. "The initial catalog is a mix of HD and standard-def content," said Time Warner Cable Director of Digital Communications Jeff Simmermon. "We will be adding more stuff on a regular basis, and adding more HD as we are able. Some networks don't offer their on-demand product in HD, while some offer a mix of SD and HD. We don't get absolutely everything in HD today, but we will continue to add to the catalog on an ongoing basis."

Simmermon notes that the revamped TWC TV for iOS version 3.0.0 also touts search capabilities enabling users to browse by TV series, movies, kids programming or network; subscribers may also scroll through the complete on-demand catalog, The app also boasts fast-forward, rewind and pause options leveraging standard iOS player controls, and parental blocking options.

TWC TV for iOS also adds a live TV guide that includes a "recently viewed channels" button, as well as numerous performance enhancements and bug fixes. Simmermon said Time Warner plans to release a comparable update for its Android app during the first quarter of 2013.

Along with on-demand video, the free TWC TV app features live content from as many as 250 channels, subject to availability within the customer's home market and their Time Warner video package. Streaming is limited to the subscriber's home Wi-Fi connection. The app also features an interactive programming guide highlighting up to seven days of television listings, personalized viewing guides and remote DVR scheduling capabilities.

For more:
- read this Time Warner Cable Untangled blog entry

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