Today's smartphones are data hogs

iPhone models are most data hungry phones on the market, says Actix
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Smartphones launched in 2013 consumed more than seven times the data of those launched in 2009 and 40 percent more data than 2012 models, according to Actix's latest research that tracks communications between devices and mobile networks.

Apple's iPhone 4S, 5 and 4 were the top three most "data hungry" devices in 2013, according to Actix, which tracks communications between devices and mobile networks. Apple smartphones used almost twice the data per session as the average Android smartphones.

Samsung led the Android handsets with four models in the top 10 most data hungry devices--Galaxy S2, S3, S3 Mini and S4.

"Networks have been struggling to keep up with the relentless growth in data demand. In the past the transition that drove data consumption was from feature phone to smartphone. Now it's the upgrade path from low-end to high-end smartphones. Each generation adds 40 percent additional network traffic by device," says Neil Coleman, director of global marketing at Actix, a mobile optimization platform provider.

In addition, the average tablet user consumes more than twice as much data as the average smartphone user, yet 95 percent of total data is being consumed on smartphones, according to Actix.

Actix analyzed more than 100,000 devices being used on mobile networks in Europe and North America during 2013.

"Operators will need to ensure that networks are ready for more data hungry tablets," concludes Coleman.

For more:
- check out Actix's release

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