The top 10 wireless carrier spokespeople of all time


T-Mobile GirlThe introduction of T-Mobile USA's "Uncarrier" strategy also signals the conclusion of the carrier's long-running advertising campaign spotlighting spokesmodel Carly Foulkes, most recently featured in "No More Mr. Nice Girl" ads spotlighting its "4G" HSPA+ network. Foulkes is not the first mobile operator spokesperson to dominate broadcast and print advertising, only to fade away with a change in the company's identity or philosophy--which ones really mattered, and why? FierceWireless ranks the top 10 carrier spokespeople based on criteria including their longevity, how recognizable they are and what impact their presence and marketing message had on the brand of the carrier they represented.