Tumblr expands to Microsoft's Windows Phone 8


Tumblr is rolling out a native application for Microsoft's (NASDAQ:MSFT) Windows Phone 8 operating system, complementing its existing mobile social networking apps for Apple's iOS (NASDAQ:AAPL) and Google's (NASDAQ:GOOG) Android.

Tumblr for Windows Phone

Tumblr for Windows Phone

The Tumblr platform enables users to post multimedia and other digital content as short-form blog entries; its network now spans more than 96 million blogs in all and generates more than 16 billion page views per month. With Tumblr for Windows Phone 8, users can share photos, GIFs, video clips, quotes and messages on the go, swiping the smartphone screen to jump between their dashboard and Explore functionality.

"It has full GIF support and works with speech recognition, so you can use your voice to create new posts," states Microsoft editor Michael Stroh. "The app plugs seamlessly into the Windows Phone 8 camera via Lenses, making it easier to share snapshots on the service. It can also let you know what people you follow are posting with Live Tile and lock screen updates."

Earlier this week, Tumblr launched mobile advertising efforts across its iOS and Android apps--users will see up to four ads each day, distinguished from other posts by an animated dollar sign icon. The first wave of sponsor partners includes ABC Entertainment, ABC Family, General Electric, Pepsi and Warner Bros.

Speaking last month to Bloomberg, Tumblr Head of Sales Lee Brown said the average ad purchase on its network is now "just under six figures," stating that with the expansion to smartphones, "We expect that the monetization will lead us to profitability this year." Brown added that the number of users accessing Tumblr's mobile apps has quadrupled over the past six months, coming close to its Web traffic totals.

For more:
- read this Windows Phone Blog post
- read this Verge article

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