Twitter buys Android lock-screen app startup

Tools

Twitter has acquired Cover, an Android lockscreen app startup, for an undisclosed consideration, the Wall Street Journal reports.

The app automatically picks which apps are shown on the Android home screen depending on where the user is located, the report notes. 

This is Twitter's first Android-specific acquisition, suggesting that the "Twitter experience on Android could become distinct from other mobile platforms," the report notes.

In a blog post, Cover explained that it "built a replacement for Android's default lockscreen that makes our phones easier to use by adapting to our context--providing fast access to the right apps at the right time." Since launching in October of last year, the startup says it has reached hundreds of thousands of customers.

"Twitter, like Cover, believes in the incredible potential of Android. They share our vision that smartphones can be a lot smarter--more useful and more contextual--and together we're going to make that happen," says Cover.

The acquisition suggests that Twitter is "increasing its bet on the Android platform and is perhaps more willing to play around with the different mobile features that Android affords compared to Apple's iOS mobile software," observes Mike Isaac with Re/Code.

"It's worth noting that Yahoo, too, acquired an Android cover-screen startup earlier this year when it purchased Aviate, which also makes smart and personalized app and content suggestions based on context," adds Isaac.

For more:
- check out the WSJ report
- see the Re/Code article
- read the Cover blog

Related Articles:
10 CIOs you should follow on Twitter today
Rise of anti-social, secretly social apps presents hurdle for marketers
Stolen Twitter accounts are of greater value than credit card data