Twitter buys Spindle local discovery app, shuts it down
Twitter has acquired Spindle, whose mobile search application leveraged the social graph to deliver real-time local recommendations. Financial terms of the deal were not disclosed.
The free Spindle app, launched for Apple's (NASDAQ:AAPL) iOS in 2012, harvested social media activity as well as signals like location and time of day to help users in major metropolitan U.S. cities identify nearby retailers, restaurants, bars and attractions. Version 2.0, introduced in March, added push notifications based on user preferences. Late last year, Spindle secured $2.3 million in financing from investors including Polaris Ventures, Greylock Partners, Lerer Ventures, Atlas Ventures and Broad Beach Ventures.
"We've spent the past two and a half years building a product that helps you answer the question: 'What's happening nearby right now?'" the Spindle team writes in a blog post confirming the deal. "Every time we've experimented and looked beyond local discovery, we've been amazed by the breadth and quality of content shared on Twitter. By joining forces with Twitter, we can do so much more to help you find interesting, timely and useful information about what's happening around you."
Twitter has already removed Spindle from Apple's App Store. The Spindle staff is relocating from its native Boston to Twitter's San Francisco headquarters.
Twitter passed the 200 million monthly active user milestone in late 2012. Research firm comScore reports that 53.6 percent of unique Twitter users access the platform via mobile device.
- read this Spindle Blog post
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