Twitter confirms We Are Hunted buy, music app set to launch this weekend
Twitter is reportedly poised to roll out a standalone music application leveraging technologies acquired with music discovery service We Are Hunted.
AllThingsD reports the new Twitter Music app will suggest tracks and artists to consumers based on data influencers including other Twitter accounts they follow. Users will be able to listen to clips of music culled from third-party services like Apple's (NASDAQ:AAPL) iTunes and Soundcloud and view music videos provided by Vevo, the music video service co-owned by Universal Music and Sony. Sources say Twitter Music will initially target Apple's iOS mobile operating system and will go live this weekend, timed to coincide with the annual Coachella Music Festival, taking place in Indio, Calif.
On Thursday, Twitter confirmed rumors it has purchased We Are Hunted, which indexed roughly 100,000 music articles and 40 million music-related tweets each month to track the most popular songs across the web and social media platforms, streaming dynamic playlists based on real-time listening trends. "While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team," reads a statement on the We Are Hunted site.
Twitter has not responded to requests for comment on its music ambitions, but on Thursday, Twitter Vice President of Business and Corporate Development Kevin Thau retweeted posts by television presenter Ryan Seacrest exclaiming "playing with @twitter's new music app (yes it's real!" and "lovin the app...shows what artists are trending, also has up and coming artists." Thau also responded "so glad you're enjoying it! cc @twittermusic."
Twitter passed the 200 million monthly active user milestone in late 2012. Research firm comScore reports that 53.6 percent of unique Twitter users access the platform via mobile device.
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