Twitter dumps TweetDeck apps for Android, iOS


Twitter is discontinuing its TweetDeck clients for Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android and Adobe AIR, focusing its mobile efforts on its flagship Twitter for iPhone and Twitter for Android apps.

The social media platform will continue to support its Web-based TweetDeck services but will remove the mobile versions from their respective app stores in early May, halting technical support soon after. Twitter also will terminate support for TweetDeck's Facebook (NASDAQ:FB) integration.

TweetDeck effectively serves as a personalized browser spanning across a user's social networks and contacts, offering customization tools to simplify tweeting and sharing photos, videos and links. Twitter acquired TweetDeck in mid-2011 for a reported $40 million in cash and stock, a move to simplify its microblogging services and broaden the appeal of its platform for both new and existing users.

Twitter said it will continue investing in TweetDeck services for the desktop, citing recent enhancements including a new UI, tools like search term autocomplete and improved search filters. "Doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going," Twitter explained. "Over the past few years, we've seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices… That said, we know this applies to most of our users--not all of them. And for those of you who are inconvenienced by this shift, our sincere apologies."

Twitter additionally notes that TweetDeck for iPhone, Android and AIR rely on version 1.0 of its API, which it is sunsetting this month. "Leading up to that retirement, Twitter's platform team will be performing occasional tests that will affect applications that rely on API v1.0," the company said. "Over the next two months users of TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone may experience some outages with those apps before they are removed."

Twitter rolled out updated versions of its iPhone and Android apps last month, promising users more streamlined access to content. Research firm comScore reports that 53.6 percent of Twitter's 200 million monthly active users access the platform via mobile.

For more:
- read this Twitter blog entry
- read this BloombergBusinessweek article

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