Twitter expands content interactions inside tweets

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Twitter is increasing rich media interactions within tweets, enabling content providers to incorporate previews, images and video clips by linking to their websites.

While Twitter has previously enabled users to expand tweets to view user-generated content like YouTube videos and Instagram photos, the microblogging platform is now allowing media partners like The Wall Street Journal and Time to deliver rich content connecting consumers to their website. When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer," explains Twitter Product Team Director Michael Sippey on the firm's blog. "You can continue to read the article, follow these accounts, and reply, favorite or retweet the tweet."

Twitter also will support exclusive photos from partners including TMZ.com, BuzzFeed and WWE wrestling, as well as video clips from Lifetime, BET and Dailymotion. The new content options are available now on Twitter.com and mobile.twitter.com, and coming soon to the Twitter for iPhone and Twitter for Android apps.

Twitter now boasts 140 million monthly active users who produce more than 400 million tweets each day. Android and iOS users comprise 60 percent of all Twitter users. Last week, Twitter CEO Dick Costolo said the platform now generates greater advertising revenues from its mobile services than the desktop on certain days: "[Mobile] users are more active and log in to the service more frequently," he said.

For more:
- read this Twitter Blog entry

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