Twitter expands mobile ad targeting to BlackBerry devices
Twitter is expanding its Promoted Tweets mobile advertising platform to Research In Motion's (NASDAQ:RIMM) BlackBerry operating system, enabling brands to target consumers via platform-specific messages optimized for BlackBerry devices.
Last month, Twitter introduced Promoted Tweets targeting tools for specific Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android devices, allowing advertisers like mobile app developers and content publishers to insert ads into the Twitter timelines of consumers who are most likely to purchase their products. For example, Samsung Mobile U.S. recently launched a campaign recommending Android applications optimized for Galaxy Note smartphone owners, complete with the URL of a webpage featuring direct links to the Google Play storefront.
Brands also can use Promoted Tweets to target mobile users that share similar interests with their existing followers. Previous iterations of the Promoted Tweets platform limited advertisements exclusively to users already following the advertiser in question. According to Twitter, Promoted Tweets on mobile devices appear in a user's timeline only once and can be dismissed with a single swipe.
Twitter now boasts more than 140 million active users worldwide, adding that 55 percent of them are active on mobile devices.
- read this Twitter blog entry
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