Twitter extends Promoted Accounts to iOS, Android apps
Twitter continues to expand its advertising efforts to the mobile platform, introducing the Promoted Accounts service to its applications for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android.
Promoted Accounts are suggested based on a user's public list of whom they follow.
Promoted Accounts are suggested based on a user's public list of whom they follow. When an advertiser promotes an account, Twitter's algorithm examines the account's followers and identifies other accounts that those users tend to follow. If a user follows some of those accounts but not the advertiser, Twitter recommends the Promoted Account to that user.
Twitter will begin introducing Promoted Accounts in its iOS and Android user timelines in the coming weeks. "Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline," the Twitter Blog states. "As with Promoted Tweets in search, we will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn't relevant to you, you can easily dismiss it from your timeline with a single swipe. Promoted Accounts appear in your list of Who to Follow recommendations."
Twitter rolled out Promoted Accounts to its mobile website a few weeks ago. Its Promoted Trends and Promoted Tweets in search services have been available on Twitter for iPhone, Twitter for Android and the mobile web for some time.
Twitter now boasts more than 100 million active users worldwide, 55 percent of whom are active on mobile devices. According to the Pew Internet Center, 13 percent of adult Americans who go online are on Twitter.
- read this Twitter blog entry
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