Twitter extends push recommendations to iPhone, Android apps


Twitter is expanding its new personalized recommendations feature to its mobile social networking applications for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android.

Twitter supplies personalized recommendations when multiple people within the user's network follow the same account or favorite or retweet the same comment. "We built this feature based on an experimental account, @MagicRecs," explains Twitter Senior Software Engineer Venu Satuluri. "As its bio notes, @MagicRecs 'sends instant, personalized recommendations for users and content via direct message.' Over time, we've been tweaking the algorithms--based on engagement and your feedback--in order to send only the most relevant updates."

Moving forward, Twitter for Android and Twitter for iPhone users will receive recommendations via push notifications. Users may turn the notifications on or off using the Recommendations toggle in their notifications setting.

Twitter passed the 200 million monthly active user milestone in late 2012, with research firm comScore reporting that 53.6 percent of unique users access the microblogging platform via mobile device. Twitter is on pace to earn $582.8 million in global ad revenue this year, according to eMarketer; that figure includes $308 million from mobile ads, up 123.2 percent year-over-year.

Twitter filed to go public earlier this month. Analysts have previously estimated that Twitter's IPO could be valued at around $10 billion, but Wedbush Securities analyst Michael Pachter told The Washington Post that its stock was trading closer to $15 billion on private markets following the filing announcement.

For more:
- read this Twitter Blog post

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