Twitter #music chief Kevin Thau jumps ship to join Biz Stone's Jelly

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Twitter Vice President of Business and Corporate Development Kevin Thau, the executive behind the microblogging platform's fledgling Twitter #music application, is leaving the company to join Jelly Industries, the new startup created by Twitter co-founder Biz Stone.

Twitter Vice President of Business and Corporate Development Kevin Thau

Thau

All Things D reports Thau will assume COO duties at Jelly, described by one insider as a "native mobile" effort. Little else is known about the firm, which has also recruited ex-Twitter Engineering Manager Ben Finkel as CTO. Twitter did not respond to a request for comment.

Thau managed Twitter's mobile engineering and design teams prior to leading business and corporate development, where he led efforts to integrate its services into the Apple (NASDAQ:AAPL) and BlackBerry (NASDAQ:BBRY) platforms. Thau also spearheaded Twitter's acquisition of music discovery service We Are Hunted, which powers Twitter #music, which went live last week.

Available via Apple's iOS and the web, Twitter #music tracks Twitter activity like tweets and engagement to identify and spotlight the most popular tracks and emerging artists. The app also integrates performers' Twitter profiles: Users may tap an artist's avatar to see which bands they follow and listen to songs from those acts.

Twitter #music users can tweet or retweet tracks from three sources: Apple's iTunes, Spotify or Rdio. While the app features iTunes previews in default mode, Spotify and Rdio subscribers may also log into their accounts to access full-length tracks, then tap the spinning disc icon in the lower left corner to share the song with their followers.

Twitter passed the 200 million monthly active user milestone in late 2012. Research firm comScore reports that 53.6 percent of unique Twitter users access the platform via mobile device.

For more:
- read this All Things D article

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