Twitter #music goes live with iTunes, Spotify integration
Twitter officially launched its much anticipated #music discovery and sharing app via Apple's (NASDAQ:AAPL) iOS platform and the Web.
Twitter #music, which leverages technologies acquired with music discovery service We Are Hunted, tracks Twitter activity like tweets and engagement to identify and spotlight the most popular tracks and emerging artists. The app also integrates performers' Twitter profiles: Users may tap an artist's avatar to see which bands they follow and listen to songs from those acts.
Twitter #music users can tweet or retweet tracks from three sources: Apple's iTunes, Spotify or Rdio. While the app features iTunes previews in default mode, Spotify and Rdio subscribers may also log into their accounts to access full-length tracks, then tap the spinning disc icon in the lower left corner to share the song with their followers. "We will continue to explore and add other music service providers," said We Are Hunted founder Stephen Phillips.
"Right now, the service is available in the U.S., Canada, the U.K., Ireland, Australia and New Zealand," Phillips added. "Over time, we will bring the service to Android as well as to more countries."
Twitter confirmed the We Are Hunted acquisition last week, shutting down the service soon after. We Are Hunted indexed roughly 100,000 music articles and 40 million music-related tweets each month to track the most popular songs across the Web and social media platforms, streaming dynamic playlists based on real-time listening trends.
Twitter tipped its larger music ambitions soon after, with Twitter Vice President of Business and Corporate Development Kevin Thau retweeting posts by television presenter Ryan Seacrest exclaiming "playing with @twitter's new music app (yes it's real!" and "lovin the app...shows what artists are trending, also has up and coming artists." Thau also responded "so glad you're enjoying it! cc @twittermusic." Subsequent Twitter #music tweets from recording artists like Wiz Khalifa, Blake Shelton and Moby further fueled interest in the initiative.
Twitter passed the 200 million monthly active user milestone in late 2012. Research firm comScore reports that 53.6 percent of unique Twitter users access the platform via mobile device.
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