Twitter shutting down TweetDeck for Android, iOS on May 7
Twitter will terminate its TweetDeck clients for Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android and Adobe AIR on May 7, halting Facebook (NASDAQ:FB) integration that same day. Twitter first indicated plans to discontinue the TweetDeck apps in early March but did not specify a cutoff date.
TweetDeck effectively serves as a personalized browser spanning across a user's social networks and contacts, offering customization tools to simplify tweeting and sharing photos, videos and links. Twitter acquired TweetDeck in mid-2011 for a reported $40 million in cash and stock, a move to simplify its microblogging services and broaden the appeal of its platform for both new and existing users. Twitter has said it will continue investing in TweetDeck services for the desktop, citing recent enhancements including a new UI, tools like search term autocomplete and improved search filters.
But Twitter has also continued expanding and improving its flagship iOS and Android applications, effectively making the TweetDeck clients expendable. In addition, TweetDeck for iPhone, Android and AIR rely on version 1.0 of Twitter's API, which the social network sunsetted last month. "Users of TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone may experience some outages with those apps before they are removed," Twitter said last month.
Twitter passed the 200 million monthly active user milestone in late 2012. Research firm comScore reports that 53.6 percent of unique Twitter users access the platform via mobile device.
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