Twitter unveils HTML5-based web client for iPad
Twitter introduced a new HTML5-based web application optimized for Apple's (NASDAQ:AAPL) iPad tablet, slated to become accessible to all iPad users within the next week. According to TechCrunch, the new client combines elements of the Twitter.com website (most notably the two-column view) and the microblogging platform's applications for iPhone and Android smartphones. Twitter adds that the HTML5 app leverages touch gestures and other iPad device capabilities.
Twitter currently boasts more than 200 million registered user accounts. Mobile tweets make up over 40 percent of all Twitter posts, the firm said earlier this year, adding that 50 percent of all active Twitter users also are active on mobile.
Earlier this week, Twitter raised a reported $400 million from DST Global, the investment fund led by Russian billionaire Yuri Milner. Twitter confirmed the DST investment on its blog, calling the funding "significant" but failing to specify the total; Bloomberg is reporting the $400 million figure, citing confirmation from a source with knowledge of the transaction. Twitter adds the funding will support efforts to innovate its platform, increase its staff and expand its services internationally.
The Twitter funding announcement follows days after the company took a major step towards monetization by introducing advertiser-sponsored tweets directly into user timelines, promising special offers, exclusive content and announcements from brands, business and charitable organizations that Twitter users already follow. According to Twitter, Promoted Tweets will appear at or near the top of a user's timeline--like conventional tweets, the ads will appear in the timeline just once, and users may dismiss each promo with a single click.
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