U.S. Cellular will use Loopt for LBS


Tier 2 carrier U.S. Cellular will use Loopt's location platform to provide LBS services to its customers. The carrier said that by deploying Loopt it will be able to provide its customers with more frequent and accurate LBS updates.

Financial details of the deal were not disclosed. However, Loopt said it is working with U.S. Cellular to provide advanced services such as mapping and geo-location apps. 

Location-based services have become a bigger focus for U.S. Cellular. Earlier this summer, the firm launched a navigation service, Your Navigator Deluxe, powered by TeleNav. The service includes voice-guided, turn-by-turn 3D GPS navigation, speech recognition, comprehensive business listings, real-time traffic alerts with one-touch rerouting, weather updates and an online trip planning site. Loopt is working with the operator on various location experiences for its customers, including mapping and geo-location apps. 

The Loopt platform is being used in conjunction with the TeleNav navigation service.  

For more:
- see this press release

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