Unisys sees MDM, MAM convergence trend among customers

Firm offers suite of managed enterprise services for Apple devices
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Among its enterprise customers, Unisys is seeing a trend identified by a number of research firms recently: the convergence of mobile device management and mobile application management into unified mobile enterprise management services.

"That is absolutely the trajectory we have been seeing in mobile services. With the growth of enterprise applications, enterprises want to ensure that they have continued supportability, testing, asset tracking and deployment. It has been moving very much toward mobile enterprise management services for the complete life cycle," Barton Hetrick, global product manager for end-user services at Unisys, told FierceMobileIT.

Market research firms Gartner and IDC recently identified the merging of MDM and MAM as a significant trend in the mobile IT space. Reflecting this trend, IDC recently announced that it was merging its stats on the MDM and MAM software markets into a single mobile enterprise management market--a market that IDC predicts will reach $1.8 billion in 2016.

To tap into this trend, Unisys recently launched a suite of managed enterprises services for both corporate-owned and employee-owned Apple (NASDAQ: AAPL) devices that includes mobile enterprise management services, as well as application development, help desk and end-user device support and security services.

"With the explosive growth of Apple handsets and tablets, the need for enterprise services and support around the platform has grown ... It is not just corporate-owned assets, but also employee-owned mobile assets being used to connect to the enterprise workspace," Hetrick said.

Unisys's MDM services enable enterprises to deploy and manage the connection of devices to enterprise data or networks. Unisys assists enterprises in the implementation of mobile device policies and device security procedures, such as remote device tracking, device locking and data wiping. Its MAM services provide enterprises with the ability to publish, deploy and manage mobile applications via application stores.

"The trend has been from broad-based device management toward application management as we see enterprises exploiting the Apple platform, whether it is custom-written line of business applications or expansion of popular enterprise applications with mobile features," Hetrick said.

Unisys can augment Apple device management services with site based repair and maintenance services. Its Face2Face user support stations are becoming popular at large customer sites, the company said.

In addition, Unisys provides end-user authentication using passwords, location-based or biometrics, for MacBooks, iPads and iPhones.

The firm also provides desk support and maintenance and repair services. Unisys has long been active in the IT help desk support market with Gartner recently naming the firm as a leader in its help desk outsourcing magic quadrant report.

For more:
- see Unisys website
- check out the IDC release

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