USA Today launches news app for Amazon's Kindle Fire

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News daily USA Today is launching a new mobile application optimized expressly for Amazon.com's fast-growing Kindle Fire tablet.

USA Today - Scarlett johansson

USA Today for Amazon's Kindle Fire is free and ad-sponsored.

Available for download via Amazon's Appstore for Android, USA Today for Kindle Fire boasts a custom look and design tailored for the tablet's seven-inch color touchscreen. In addition to News, Money, Sports, Life, YourLife, Tech and Travel headlines, the app features photo galleries including The Day in Pictures, Day in Sports and Day in Celebrities, as well as USA Today's Opinion Section and Editorial Cartoon Gallery. The free, ad-sponsored app features Volkswagen as its launch partner.

Founded in 1982, USA Today touts a daily print circulation of nearly 1.8 million--in tandem with its website, the publication reaches a combined 5.4 million readers daily. Consumers have also downloaded more than 10 million USA Today mobile applications for operating systems including Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android and Microsoft's (NASDAQ:MSFT) Windows Phone.

Priced at $199, more than half off the price of Apple's cheapest iPad, the Android-powered Kindle Fire offers consumers access to Amazon.com digital media initiatives including the Kindle e-book catalog and the Amazon Instant Video and Amazon MP3 storefronts. The tablet also touts a customized browser, Amazon Silk, that interfaces with Amazon's EC2 cloud server to accelerate the data consumption experience. Amazon reports the Kindle Fire is the best-selling, most gifted and most wished-for product across its retail platform.

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