User interaction with mobile barcodes skyrockets


Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes in magazines alone growing 61 percent to 2,200 codes, according to a new report from mobile marketing firm Nellymoser. After examining the top 100 magazines by circulation, Nellymoser found that more than 10 percent of ads contained some type of mobile barcode. QR codes remain the most popular type, holding on to an 80 percent market share. Interestingly, Nellymoser found mobile barcode penetration across the board, with every one of the 100 magazines surveyed including at least one mobile barcode. More than half of all of these barcodes were used to promote companies in four industries: beauty, home, health and automotive. Article

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