Users increasingly adopting mobile video calling for work tasks
Improvements in mobile video calling user interfaces and underlying technology will fuel a four-fold increase in users--many of them in the workplace--reaching 160 million by 2017, predicted Juniper Research.
Juniper's prediction for mobile video calling compares with a prediction by research firm NPD that video calling users overall--which includes mobile, PC and television users--will reach 380 million by 2015.
Video calling is making its way into the enterprise. According to a survey of 2,207 American adults conducted by Harris Interactive for Avaya's Radvision unit, one-fifth of respondents had used video calling for meeting clients or closing deals.
Despite the explosion of the number of mobile video calling users, revenue generation will continue to be a challenge for providers. Mobile advertisers have not yet exploited mobile video calling, observed Anthony Cox, Juniper Research analyst and author of the report on mobile video calling.
"Mobile advertising per se is becoming main-stream but the model still needs to be adapted for mobile video calling for meaningful revenues to become available to service providers," said Cox.
At the same time, freemium models, which provide basic service for free but advanced features for a fee, are being tested out in the mobile video calling market.
The deployment of 4G LTE service will spur the development of mobile VoIP, but could accelerate the decline in overall voice revenues for mobile network operators.
Developed markets will see advanced IP-based services develop faster than in other markets because of the correlation between 3G and 4G rollouts. and the use of mobile VoIP and mobile video calling. At the same time, revenues from the circuit switched voice market will continue to fall over the next five years.
- see Juniper's release