Verizon adds Viggle second-screen rewards app to Android devices
Verizon Wireless (NYSE:VZ) is adding rewards-based loyalty program Viggle to devices running Google's (NASDAQ:GOOG) Android mobile operating system, enabling subscribers to accumulate points by virtually checking in to their favorite television programs.
Viggle for Android checks users into TV and movvies.
Launched this past January, Viggle leverages the device microphone to automatically capture and identify the show a user is watching, awarding them points when they check in to the broadcast. Viggle also supports second-screen interactions like real-time questions, polls and voting tied to the program users are presently viewing, and distributes additional points for playing games, watching video clips and taking quizzes. Viggle users can redeem their points for premiums from partners including Best Buy, Burger King, Fandango and Old Navy, or convert them into charitable donations.
Viggle recently passed the 625,00 user benchmark, with app engagements eclipsing 142 million and rewards redemptions topping 375,000. Viggle members check in an average of five times per day, and the average user session exceeds 93 minutes.
Verizon Wireless subscribers can install Viggle across a range of Android-powered smartphones and tablets. The free Viggle application is available for download from the carrier's Verizon Apps storefront as well as Google Play.
The Viggle partnership represents the latest step in Verizon's ongoing efforts to leverage mobile video services to spotlight its 4G LTE network. Late last month, the operator launched Viewdini, a mobile video portal that aggregates movies, television series and digital programming from content providers including Comcast Xfinity, Hulu Plus, mSpot and Netflix. Available for 4G LTE Android devices, Viewdini enables users to search by title, subject or celebrity name to identify which services offer related content available for streaming. Viewdini also specifies whether the desired video is available at no additional charge, by subscription, to rent or for purchase, and supplies access to related content and information like cast and crew biographies and links to similar titles.
Verizon Wireless said it will expand Viewdini to include a host of cable operators, websites, movie studios and other popular video providers including its own FiOS initiative. The carrier also plans to extend the service to additional mobile operating systems.
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