Verizon, Color team for live streaming initiative

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Color, the video-broadcasting app available on Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, unveiled a new multi-year partnership with carrier Verizon Wireless (NYSE: VZ). Under terms of the deal, Color's live video capabilities will now feature audio as well as video exclusively through Verizon.

In its intitial iterations, "we settled for low quality video and left out audio so we could broadcast live," Color founder Bill Nguyen said in an interview with The Verge.

Users will now be able to share 30-second live clips with Facebook friends, and the app will also save a recording of the video. The short clips begin recording as soon as the broadcaster is ready, even if no one is tuned in yet.

Verizon and Color are working to provide the service over Verizon's 4G LTE network, though the new features will also work for 3G users. 

"We've doubled the frame rate on our videos so our friends and family can see more moments more clearly. We did all this in less than two months," Nguyen wrote in a blog post. The company also has doubled in size to 60 people to work on the new initiative with Verizon. The carrier plans to use the partnership to highlight the speed of its LTE network.

Nguyen was inspired by the RED camera, which eliminates the distinction between photos and video. The footage is captured in HD, and users can pick single, high-quality frames from within the video. Nguyen aims to recreate this effect by blurring the lines between live streaming and recorded video.

"One day in the near future, you will be able to capture every moment and share it live in beautiful HD quality, and you'll have the recorded video to keep. From that video, you'll be able to pick out exact frames you want share as photos," Nguyen wrote.

For more:
- see this Color blog
- see this The Verge article

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