Verizon curates must-have apps for Android, iOS


Verizon Wireless (NYSE:VZ) introduced The Top 20 Must-Have Apps and Android App Reviews by Verizon, a pair of online tools to help subscribers identify carrier-endorsed applications for devices running Google's (NASDAQ:GOOG) Android and Apple's (NASDAQ:AAPL) iOS.

The 20 Must-Have Apps site compiles games, social media, entertainment, travel, news, shopping and productivity apps for both Android and iOS; all but one, Verizon's own Android recommendations tool AppLuvr, are optimized for both mobile operating systems. The initial list of Verizon-approved apps includes eBay, Dropbox, Facebook (NASDAQ:FB)-owned Instagram, Flipboard, ESPN ScoreCenter and Halfbrick Studios' Jetpack Joyride, complete with download links to Apple's App Store and Google Play. Verizon pledged to update the list at least four times per year.

The Android App Reviews by Verizon site spotlights the 25 Top Free and 25 Top Paid Android apps based on their Google Play install rankings over a 30-day period. Verizon staff experts will review the apps based on their battery life impact, security, and data usage, rating each on a scale from 1 to 5.

"A low rating means the app might negatively affect your overall experience with your device," Verizon explains. "If you see a low rating on an app you currently use or intend to download, you should review the potential areas of concern to decide if it's an app you want to have on your device." While the majority of apps and games receive top ratings, games like Asphalt 7: Heat, Hill Climb Racing and Grand Theft Auto III are penalized for issues with battery and data consumption.

In conjunction with the Android review effort, Verizon Wireless also is flagging high-risk apps that could result in loss of functionality, unexpectedly high data usage, excessive battery drain or privacy exposure. Notable Android apps making this list include the games Doodle Jump, Draw Something and Fruit Ninja Free.

"We work regularly with app developers to help them fix problems with their apps, and apps are removed from this list as soon as the issues are fixed," Verizon states.

The launch of the 20 Must-Have Apps and Android App Reviews sites follows roughly three months after Verizon announced plans to shutter its branded app store. The operator plans to remotely remove Verizon Apps from all devices by March 27, 2013. "We're evolving our strategy to further simplify today's experience and meet the needs of tomorrow," Verizon said in a blog post announcing the move.

For more:
- read this Verizon Wireless News Center post

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