Verizon rolls out enterprise app store
Verizon (NYSE: VZ) Wireless introduced the Verizon Wireless Private Applications Store for Business during its annual Verizon Developer Community Conference, promising enterprise customers and business app developers a secure and customizable channel for delivering software solutions directly to the mobile workforce.
Verizon said its enterprise customers can use the Private Applications Store to create and manage private mobile app storefronts that contain only the solutions the company has authorized for its employees and business partners. Each Private Applications Store is set up to offer both company-created apps and third-party efforts, all optimized for use both inside and outside of corporate firewalls across any operating system, device or carrier.
Verizon will announce additional details on the program in the weeks ahead.
"Workers demand to be mobile--if we don't give them the tools they want, they'll take them from the consumer world," said Janet Schijns, vice president of the Business Solutions Group at Verizon Wireless, in an interview with sister publication FierceDeveloper. "But enterprises don't want to put their applications in a non-private app store. They want to keep their information safe and secure. Now you can download the apps you need from a branded store that offers the apps [your employer] wants you to have."
Verizon plans to work with enterprise customers to determine which apps and services will be best suited for their businesses and the vertical industries they do business in.
The Private Applications Storefront will primarily serve larger enterprises, but Schijns said small- and medium-sized enterprises can also leverage the rebranded Verizon Apps store's new integration with mobile app search engine Chomp to more efficiently identify the workplace apps tailored for their day-to-day operations. Chomp employs search algorithms to enable users to find recommended apps via category or keywords.
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