Verizon shutters its app store

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Verizon Wireless (NYSE:VZ) plans to shut down its branded app store starting in January. The company anticipates having its Verizon Apps application remotely removed from all devices by March 27, 2013.

"We're evolving our strategy to further simplify today's experience and meet the needs of tomorrow," stated Verizon in a blog post.

Verizon launched its app store, originally branded as VCast Apps, in March 2010 as a hub for users to download apps for Research In Motion's (NASDAQ:RIMM) BlackBerry and Google's (NASDAQ:GOOG) Android. Last year, the carrier relaunched its app store in partnership with Chomp and rebranded the offering as Verizon Apps.

Verizon stated that users should not worry because most apps available through Verizon Apps are also available through other app storefronts. Apps billed via a monthly subscription will be pulled from the storefront first and will be discontinued for current subscribers in December. In addition, "business applications submitted to Verizon's Private Applications Store for Business will continue to be available for purchase and download to enterprise customers," the company stated in a blog post.

During the transition starting in January, developers will continue to have access to app metrics and reporting, and will still receive payments from their apps. Verizon will continue to operate the VDC portal, which provides developers with access to Verizon Tools & APIs and other third-party tools.

A Verizon spokesperson did not immediately respond to a request for comment.

For more:
- see this Verizon blog post
- read this All Things D article

Related articles:
Verizon to use CTIA's mobile app ratings system for its storefront
Verizon Android phones to ship with Chomp app search
Verizon teams with Appcelerator to expand V Cast Apps development
Verizon Wireless relaunching V Cast Apps in September
Verizon's Murphy talks V Cast Apps one year after launch

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