Verizon tunes up Pearl Jam mobile exclusive

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Verizon Wireless announced its V Cast Music with Rhapsody effort will launch a series of exclusive full-track downloads, ringtones and ringbacks spotlighting the upcoming remastered and expanded edition of alt-rock icons Pearl Jam's 1991 debut album Ten. Beginning Jan. 13, each week of the "10 Weeks of Ten" promotion will introduce a new digital download from the album, which has sold more than 12 million copies to date--hits from Ten include "Alive," "Jeremy" and "Even Flow." Verizon will additionally introduce exclusive, previously unreleased tones from the tracks "Once" and "Why Go," and subscribers may also download the four music videos produced in conjunction with the album. The operator will send a unique Pearl Jam video message via MMS directly to promote the campaign.

Verizon's collaboration with Pearl Jam dates back to 2008, when the operator partnered with the band to expand its bootleg effort to the mobile platform--Verizon offered subscribers exclusive mobile access to live recordings from each date on Pearl Jam's 12-city summer 2008 tour, with the group's studio engineer mixing three songs from each performance for distribution as full-track downloads and ringtones. Verizon Wireless previously rolled out an exclusive custom mobile video featuring Pearl Jam frontman Eddie Vedder's solo effort "Guaranteed," the theme from director Sean Penn's acclaimed feature film Into the Wild.

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