Verizon's Murphy talks V Cast Apps one year after launch

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murphyRoughly a year after Verizon Wireless first introduced its V Cast Apps initiative, the storefront remains a relative anomaly in the increasingly crowded app store segment. Limited to fewer than a dozen Verizon smartphones and boasting just a fraction of the applications available in Apple's App Store or Google's Android Market, V Cast Apps instead focuses on quality over quantity as well as a simple, intuitive customer experience highlighted by direct carrier billing integration. V Cast Apps also stresses rigorous software testing--a far cry from the anything-goes Android Market, which only weeks ago purged more than 50 applications following a malware scare that reportedly impacted at least 50,000 Android users. During the recent CTIA Wireless 2011 event, FierceDeveloper sat down with Todd Murphy, director of Verizon's consumer solutions group, to update the store's progress, assess its strengths and weaknesses, and determine its place in the app store ecosystem.

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