Viacom, Time Warner call truce on mobile streaming battle

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Viacom has reached an agreement with Time Warner Cable enabling subscribers to view live content from cable networks like MTV and Comedy Central across mobile devices including Apple's (NASDAQ:AAPL) iPad.

Per terms of the deal announced Wednesday, Time Warner Cable customers may now view Viacom programming ranging from The Daily Show with Jon Stewart to Jersey Shore via the TWC TV in-home streaming app for mobile devices. The agreement also expands Time Warner Cable's programming slate to include Viacom networks like MTV Hits, MTV Jams and Centric. In addition, Time Warner will continue to carry Viacom's Country Music Television. Viacom said its content will roll out to TWC TV over the next several weeks.

Viacom and Time Warner Cable filed lawsuits against each other in mid-2011. Time Warner argued it controls the rights to distribute programming to connected devices based on the terms of its existing distribution agreements with content providers. Viacom contended that mobile streaming services like TWC TV undercut its ability to negotiate licensing agreements with platforms like Hulu and Netflix.

"In reaching the settlement agreement, Time Warner Cable and Viacom were also able to resolve other unrelated business matters to their mutual satisfaction," the firms said. "Neither side is conceding its original legal position or will have further comment." Last August, Viacom resolved a similar suit against Time Warner rival Cablevision over its Optimum App.

The TWC TV app features live content from as many as 250 channels, subject to availability within the customer's home market and their Time Warner video package. Streaming is limited to the subscriber's home Wi-Fi connection. The app also features an interactive programming guide highlighting up to seven days of television listings, personalized viewing guides and remote DVR scheduling capabilities. TWC TV is available across devices running Apple's iOS and Google's (NASDAQ:GOOG) Android. 

For more:
- read this Viacom blog entry
- read this Reuters article

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