Viddy adding 1M users a day as video sharing apps explode


Mobile video sharing app Viddy is adding a million new users each day, with total downloads topping 26 million since the service launched in April 2011, The Wall Street Journal reports.

photo and video apps

Click here to view more charts from the Flurry report.

Dubbed "Instagram for video" by the blogosphere, the free Viddy app--currently available for Apple's (NASDAQ:AAPL) iPhone--enables users to capture brief video clips complete with visual effects, music and related enhancements, then share their efforts across social media platforms including Facebook, YouTube and Tumblr. Consumers may also purchase in-app content bundles from celebrity partners including rapper T-Pain and the Muppets.

Citing sources familiar with the matter, the Journal states Viddy is currently raising a new round of financing that would value company at more than $200 million. A Viddy spokesperson declined to comment.

Photo and video sharing applications like Viddy are now the fastest-growing category in both Apple's App Store and the Google (NASDAQ:GOOG) Play marketplace according to new data published by analytics firm Flurry. Based on growth in minutes spent from October 2011 to March 2012, photo and video apps increased by 89 percent in minutes spent per active user, followed by the music apps category (72 percent), productivity  (66 percent), social networking (54 percent) and entertainment (40 percent).

"Over the course of 2011, minutes spent viewing video content online grew from 276 minutes to 472 minutes, or 71%. Over the same time period, video apps grew from 63 minutes to 152 minutes, or 141 percent," writes Flurry Vice President of Marketing Peter Farago on the firm's blog. "While mobile app video consumption grew more than online consumption, the gap in usage at the end of 2011 was still meaningful. During 2012, however, is where things get interesting. As online video consumption dropped by 10 percent, mobile app video consumption increased by another 52 percent. By the end of March, consumers were spending 54 percent of amount of time in mobile video apps compared to Google Sites online, 231 minutes in apps versus 425 minutes online."

For more: 
- read this Wall Street Journal article
- read this Flurry Blog entry

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