Vimeo snaps up animated GIF app Echograph to take down Twitter's Vine

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Vimeo is expanding into the fast-growing short video segment: The video sharing platform has acquired Echograph, a mobile application enabling users to create animated clips composed of still photos. Financial terms of the deal were not disclosed.

Launched by parent firm Clear-Media in 2011 for Apple's (NASDAQ:AAPL) iOS, Echograph lets users create GIF files that string together a series of photos to foster the illusion of moving images. The app was previously available as a premium download priced at $2.99, but Vimeo is now making it free. Echograph creator and Clear-Media CEO Nick Alt will now serve as Vimeo's Vice President of Mobile, leading development across all platforms.

Echograph

Echograph lets users create GIF files that string together a series of photos to foster the illusion of moving images.

Echograph competitors include Cinemagram, GIFBoom and Loopcam. Late last month, Twitter entered the segment with the introduction of Vine, a standalone iOS app allowing users to film and share six-second videos that repeat over and over, like an animated GIF.

Vimeo launched in 2004 and expanded its video services to iOS and Google's (NASDAQ:GOOG) Android in late 2009. Its platform reaches a global audience of more than 93 million each month.

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