Vine for iOS adds video channels, discovery tools and privacy options


Twitter is revamping its popular Vine video sharing application for Apple's (NASDAQ:AAPL) iOS, adding a series of new features designed to improve content discovery.

Vine Channels

Vine introduces 15 themed channels.

"We're introducing 15 channels for you to submit posts to or browse from the Explore screen, including comedy, music and nature--each with their own theme and Popular feed," writes Vine co-founder and CTO Colin Kroll. "They're a great way to highlight the awesome posts that are shared every day." Along with the new channels, Vine is adding an On the Rise feature spotlighting videos capturing the attention of the Vine community, as well as Revining, which allows users to share other people's posts with all of their followers in one tap.

Also new in Vine version 1.3: A redesigned camera integrating grid, focus and ghost tools to simplify video creation, and a protected posts option limiting video views to approved followers. The protected posts feature is also rolling out via Vine for Google's (NASDAQ:GOOG) Android, with the other new enhancements coming next week.

Vine, first introduced for iOS in January and ported to Android last month, enables mobile device owners to film and share videos running no longer than six seconds. Consumers can shoot clips in a single take or pause the recording to string together montages of brief shots. Vine's 13 million users are now sharing more than 1 million videos each day.

Vine shares across the Twitter platform have fallen off precipitously in the days since Facebook (NASDAQ:FB)-owned rival Instagram added video, social analytics firm Topsy reports. Users shared close to 2.5 million Vine links to Twitter on June 19, the day prior to Instagram's video announcement. Vine shares plunged to a little more than 1.5 million on June 20--a one-day drop of almost 40 percent--and continued declining in the days to follow, plummeting to just 900,000 on June 26, down almost 70 percent compared to Vine's June 15 peak of 3 million link shares.

For more:
- read this Vine blog post

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