What developers must know about app user privacy, consent

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app privacyEntrepreneur and developer Joe Santilli is one of many closely following Congressman Hank Johnson's proposed Application Privacy, Protection and Security (APPS) Act of 2013, which would mandate greater transparency around how developers collect, use and store personal information about their customers. The act would require developers to ensure apps have "consented terms and conditions, reasonable data security of collected data, and users with control to cease data collection by opting out of the service or deleting the user's personal data to the greatest extent possible."

Santilli gives Johnson points for making an effort to address privacy issues. "I think he's done a pretty good job of learning and understanding the mobile app ecosystem," he said, "but [the Act] won't translate into any meaningful protection for consumer." That's because Santilli believes Johnson's bill ignores a central problem: That consumers don't pay attention to the safeguards that may already been in place, like those user license agreements. Feature

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