What to expect when releasing your first mobile app


hidden variableDavid Marino, the CFO and co-founder of fledgling mobile development shop Hidden Variable Studios, offers a running diary of the startup's efforts to build their first game Bag It!, due out next month across the iOS and Android platforms. "With a background in console games, the release of our first mobile title was something of a challenge--full of decisions, anxiety, and in my case, a lot of eating," Marino writes. "The previous weeks were a blur, but there's nothing like reflection to discover how crappy you look after living and breathing a game for the better part of a year." Feature