What is your firm's mobile 'app-titude'?


Enterprises are rapidly moving ahead with development and deployment of a variety of mobile apps to make their mobile workers more productive, judging by the three stories in Wednesday's issue of FierceMobileIT.  

An indication of the rapid rise in mobile app development and deployment is the latest stats from Good Technology's Mobility Index report, which found a 54 percent jump in enterprise mobile app activations in the fourth quarter.

Custom apps in particularly are on the rise, with enterprise developing more complex mobile apps for business intelligence, secure browsing and social business, the report finds.

This jives with another FierceMobileIT story, which finds that technology companies are looking to mobile analytics, as evidenced by recent mobile analytics acquisitions by Facebook and Twitter, says Seshadri Krishnan, co-founder of location-based travel app Trip38, in an interview with Eye for Travel.

By placing a tracking code in its app, Trip38 uses Google Analytics to track app usage time, time spent per session, time spent on pages and user activity, Krishnan relates.

Another area where mobile apps are taking off is customer relationship management (CRM), notes another FierceMobileIT article. CRM apps are increasingly in demand to improve customer experience, profitability and sales. And with the wide use of mobile devices by employees, mobile CRM is becoming a must for enterprises.

To hold all of these apps in one place securely, more enterprises are deploying apps stores. A recent report by Accenture finds that the highest performing IT teams use enterprise app stores.

"We are living in a transformative era for mobility where enterprises are implementing smarter apps, and developing custom apps, that are improving the way their employees engage with customers and collaborate with each other," comments Christy Wyatt, president and CEO of Good Technology.

If you are not already developing and deploying mobile apps, it's time to get moving. The first step is to find out what enterprises apps your employees are currently using and make those apps accessible from mobile devices, if they aren't already. The next step is to figure out what specialized mobile apps to develop to increase the productivity of your workers and the satisfaction of your customers.

Setting up an enterprise app story is probably a good follow-up step. That way you can keep control over your mobile enterprise apps and ensure the apps being used by employees are secure. - Fred