Which social apps are dominating the mobile user experience?
Facebook (NASDAQ:FB) is no longer content simply being on your smartphone: It wants to control your mobile user experience lock, stock and barrel. Earlier this month, the company rolled out Facebook Home, an alternative Android launcher promising users more immediate and efficient access to Facebook services, deeply integrating the social networking platform into the mobile user experience. Home is currently limited to a handful of devices including the Samsung Galaxy S III, Samsung Galaxy Note II, HTC One X and HTC One X+, and it's also preloaded on AT&T Mobility's (NYSE:T) HTC First. Narrow availability may be the reason why only about 500,000 Android device owners have installed the app in its first week of worldwide release, but it's also worth noting that many consumers who have downloaded Home are expressing frustration with the launcher. Facebook Home currently carries an average Google (NASDAQ:GOOG) Play user rating of just 2.2 stars out of five, with more than half of all customer reviews awarding the app a rating of only one star.
The middling reaction to Facebook Home doesn't mean mobile subscribers have lost interest in the Facebook platform, or mobile social networking as an app category--far from it, in fact. According to new findings provided exclusively to FierceMobileContent by data usage solutions provider Mobidia, consumers spend an astounding number of minutes of each month inside Facebook's mobile app. Add in the amount of time they spend inside Facebook-owned Instagram, and it becomes abundantly clear that Facebook's mobile mojo is as potent as ever.