Why crowdsourcing firms see gold in mobile app development


It works for American Idol. It (sort of) worked for Donald Trump. Now a pair of entrepreneurs is turning to the mass market seeking something that may be more elusive than a pop singing sensation or an apprentice CEO: the next big smartphone app. Applits LLC is gearing up to launch the first week of voting in what promises to be a monthly competition among an online community to choose the best of a series of submissions to its website. It is an example of crowdsourcing, a way of tapping into the collective wisdom of the crowd to create new products, services and breakthrough ideas. Crowdsourcing has been picking up steam in the mobile app space ever since last year, when Nokia introduced its IdeasProject portal at the annual South by Southwest conference. Similarly, Applits is hoping to create mobile apps that better reflect the needs and wants of everyday people by setting up a channel to create a bottom-up style of research and development. Feature