Why do consumers complain about mobile apps?


The problem with bad reviews is they have a way of staying around online forever, which is why developers need to be sure their mobile apps perform as expected.

Chart - bad reviews of apps

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Apigee, which offers analytics and configuration tools, commissioned uSamp to gather feedback from more than 500 consumers aged 18 or older on why they might give an app a bad review. The majority of those polled said they had experienced frustrations with apps that would lead them to do so. The biggest complaints are no surprise: 76 percent said an app that freezes would get a bad review, while apps that crash or respond slowly also ranked high, at 71 percent and 59 percent, respectively. More than half said too many ads would lead to a bad review as well.

While solid performance is obviously a key expectation by consumers, the survey sheds some light on just how particular users can be, and with what kinds of apps. For example, 74 percent said banking apps were the most important apps from a performance perspective, followed closely by map apps (which should be no surprise to Apple). Performance issues, if they happen at all, can't last for very long either, according to the survey. Feature