Yahoo acquires mobile sports app maker Hitpost


Yahoo is acquiring Hitpost, the developer behind sports-themed mobile social applications including Sports Bet and Fantasy Football Polls. Financial terms were not disclosed.

Hitpost confirmed the deal in a message posted to its homepage. "Our team of seven has joined Yahoo Sports in Sunnyvale and San Francisco, where we will be working to bring Hitpost's technology-powered engagement to Yahoo's global audience," the firm said.

Hitpost's flagship app Sports Bet enabled Apple and iOS users to make virtual wagers with their friends; Fantasy Football Polls, introduced this summer, supported crowdsourced fantasy sports decisions. Yahoo has already removed all Hitpost apps from Apple's (NASDAQ:AAPL) App Store and Google (NASDAQ:GOOG) Play.

Hitpost is the latest in a series of recent Yahoo acquisitions intended to boost the company's mobile presence. Under the leadership of CEO Marissa Mayer, Yahoo has scooped up a series of mobile-first startups including Summly, Rockmelt, Jybe, Alike, Stamped, Astrid, GhostBird Software and Qwiki, also spending $1.1 billion on social networking platform Tumblr. Article